Private health insurance is a product of the brand and people dealt according to MSR consulting very closely with this special insurance product and the provider, which should guarantee their health. However, the context of legal protection insurers is differentiated. The connection between clarity of brand and satisfaction was more pronounced than in the more specialty providers here at the specialists. Also, a recent study of Simon-Kucher & partners strategy advice indicates how important is a clear communication to the customer. Therefore, over 50 percent of the companies surveyed expect a realignment of sales strategies, whereby in the future primarily the product details, but the consulting and services will not give the decisive difference for customers. Almost three-fourths support the statement according to which the customer benefits of a life insurance product in the center of the sales process will be made and communicated much custom.
In the past, we have with the distribution of insurance products, then very positive experience, respectively, if the communication has been customized tailored on the respective situations of different target groups. So, succeeded to represent itself an explanation-needy issue as the Riester pension at a major German Bank so that the company could achieve a sudden demand and a significant increase in the conclusion of contracts”, Anette Rottmar reported. An interconnected communication approach of product-specific PoS measures with an interactive advice tool call preparation of bank employees has fruition here quickly, by the product successfully sold and the company perceived as reliable and competent with its employees.” The two managing directors of wvp, Anette Rottmar and Claus Vogt, especially the strategic brand management and trade marketing have engaged with currently 23 staff. The connection creation and efficiency in the Center stands the campaigns the Agency. Also include integrated brand communication, marketing cooperation, integrated promotional concept, controlling and integrated POS brand communication of the Stuttgart-based company’s core competencies. Your concepts wvp considered the point not as an endpoint of the chain of communication, but as their most important yield moment of sale. The Agency is a member of the POS Marketing Association (POSMA) and the GWA, the German Association of communication agencies and in 1979 became Walter + partner founded. In 1996 the current WVP advertising company formed the company mbH, who won ten POSMA marketing awards and other awards such as the German sales promotion Award and the EACA PMC European Award 2005 in the last seven years alone. The numerous reference customers in the Stuttgart advertising agency kitchen land and HORNBACH as well as Stuttgarter Hofbrau, power optics, Dumont, include Dresdner Bank, Black Forest bubble and Yes Telecom including BMW, Bosch, the German Soccer Federation, CREATON AG, PLANA.
