Jose Luis Hernandez

The firm suffers a few positive changes: brand image and no extra cost in the fixed costs of the franchisee; HP will give an amount of money per store to finance the changes being to produce both civil of posters work, stresses Jose Luis Hernandez, Director General de Carlin. In this sense, Hernandez points out that given that this new line of business will create a clientele of printing services – which, in turn, will buy products from stationery, and vice versa-Carlin found in HP help a crisis for its franchisees: those who needed to consolidate their projects, both for those who already enjoyed benefitssince they may increase them. Forty first forty stores will be Carlin stores that implemented this service in a first phase, enabling a space dedicated to HP Print Station. HP will finance the costs associated with the implementation of these spaces and franchisees may repay them by renting or leasing formulas. The essential requirement that mark from HP that incorporate a Carlin franchise his project is to have a good implantation to reach companies, since it is a service for them; with around 30 square meters needed to be able to devote. On the other hand, it must be a franchise with a desire to grow, learn and innovate, says Joan Morales.

HP are convinced that, in addition to increasing sales, increase profit and customer traffic. On its expansion in the territory, they estimate the possibility that in two or two and a half years will be present in 20% of the Carlin franchises, i.e., at some 100 stores. About direct sales Carlin, CARLiN S.A. is dedicated to the marketing of material and office furniture, supplies of stationery and computer science through comfortable hiperpapelerias self-service stores for online sales and distribution. It was founded in 1989 by two partners, one of them his current General Director, Jose Luis Hernandez. The CARLiN concept started as a company of direct sales by catalog, gradually resulted in the model of expansion through franchising since 1990. Currently, CARLiN 498 franchises, of which 460 are managed by franchisees, operates 7 are of their own and the 31 remaining are franchises that are in foreign countries (Andorra, France, Gibraltar, Morocco and Portugal). So far, the good work of CARLiN has been recognized with six awards: the franchise’s greatest development 2008 award, awarded by the magazine franchises today; The franchise of the year 2007 by the magazine Dirigentes award; The 2006 Expansion Award (our business magazine); The Mediterranean entrepreneur in the Barcelona business & franchise 2006 salon award; The best national franchise award in 2005 in the SIF & Co.

Valencia, and the Excellence Award 2003 by leaders magazine. About Hewlett – Packard (HP) HP is a provider of technology solutions to consumers, businesses and institutions around the world. Solutions of the company range from infrastructure computing and device access and personal computing, to global services and printing and Imaging for consumer and small, medium and large companies.

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