Tag Archives: advertising

The choice of recipients. The more carefully you select terms of your potential customers, the greater the impact will be of direct marketing. Appearance. By submitting print advertisements using postal services need to take care about the appearance of your information: to choose the right envelope, choose a way of drawing details These seemingly little […]

For example, in advertising 'Polaroid' a play on multiple meanings of the word 'now' (in Russian real) that gives the slogan polyphony. In the company's slogan 'Seldom' game effect creates a properly constructed opposition. In the slogan sauce 'Heinz' deliberately distorted spelling of words, which makes the phrase more harmonious in the phonetic respect: 'Beanz […]