Tag Archives: advertising

Alfa Bank

For example, in advertising 'Polaroid' a play on multiple meanings of the word 'now' (in Russian real) that gives the slogan polyphony. In the company's slogan 'Seldom' game effect creates a properly constructed opposition. In the slogan sauce 'Heinz' deliberately distorted spelling of words, which makes the phrase more harmonious in the phonetic respect: 'Beanz […]

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